Archive for the 'Market' Category

NAB 2010: look for HDSLR!

Vincent Laforet says “NAB 2010 kicks off tomorrow – and you should expect some pretty fantastic announcements from a wide variety of companies. I know of quite a few – but am sworn to secrecy for at least another 12 hours or so.”

Philip Bloom is presenting at NAB 2010: “Shooting with the Canon EOS HDSLR Camera” as we speak.

Also from abelcine:

  • Marshall will be releasing a new 5″ HDMI monitor, which is exciting news for all your HDSLR shooters.
  • Switronix Announces the new Powerbase 70 for Canon 7D and 5D Mark II

The Hot-Rod PL mount for Canon 7D

via abelcine:

The Hot Rod 7D-PL Mod is a custom modification that allows the use of any 35mm PL-mount cinema lenses on the 7D, an important addition now that HDSLRs are being utilized in more and more professional environments. The 7D-PL Mod can be purchased for your existing 7D, as well as part of a Deluxe Kit, which includes a modified Canon 7D, a PL adapter, support system and handles. Check out the video to learn more about this exciting mod!

The 7D is ‘modified’ in a very physical way: some of the interior parts are changed and you lose the optical viewfinder. It basically makes for a movie-only, very affordable HDSLR camera!

The whole kit is available for $4800 (pre-order – shipping in April) at Abelcine.

HDSLR market overview: March 2010

DigitalPhotoPro gives us an overview of the HDSLR market place today: while one year ago, there was only the Nikon D90 and the Canon 5D Mk II, they now talk about 10 cameras in the market. If you allow for cameras that have HD recording, but are not technically SLR cameras (they don’t have the ‘reflex’ part, the optical viewfinder with mirror), we now count 14 digital photo cameras that support HD video capture:

  • Canon EOS: 1D Mk IV, 5D Mk II, 7D, 550D, 500D
  • Nikon: D3s, D300S, D90, D5000
  • Panasonic Lumix: DMC-GH1, DMC-G2, DMC-GF1 (not SLR)
  • Pentax: K-7
  • Samsung: NX10 (not SLR)

If you only want Full HD (1080p), these are the options:

  • Canon EOS 1D Mk IV (24, 25, 30 fps)
  • Canon EOS 5D Mk II (24, 25, 30 fps – with new firmware)
  • Canon EOS 7D (24, 25, 30 fps)
  • Canon EOS 550D (24, 25, 30 fps)
  • Canon EOS 500D (30 fps)
  • Panasonic Lumix DMC-GH1 (24fps)

with prices between $6200 (Canon 1D MkII) and $650 (Canon 500D). Not counting decent lenses :-)

The 5D was built for AP and Reuters


via studiodaily.com
It seems Canon was taken by surprise when they saw the enthusiasm in the cinema/movie crowd for the quality and possibilities of the 5D mk II.

Describing the Canon 5D Mark II, Smith (Tim Smith – Canon USA) noted that “we didn’t design this camera for you guys (cinematographers) …we didn’t even think of you guys. (…) He noted that the 5D had been built for AP and Reuters which had asked Canon to build a camera that their still photographers could use to also grab video for the website. “When we saw the 5D footage, it was tough to hold our tongues and to convince the Canon people what would happen to our business once the camera was released,” continued Smith. “Our marketing team expected 3 to 5 percent of the people who bought it would be interested in the video side of the camera. It’s closer to 40 percent, and there are 15,000 5D cameras on back order.”

Read the whole article for a discussion on cinema-quality lenses and how they are being used with HDSLR cameras.




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